The Shops – BLACK FRIDAY Edition is a pop-up vendor market and retail showcase taking place at Water Tower Place in Chicago, situated on Level 3 near JJill and White House Black Market. The event assembles independent fashion, beauty, and lifestyle vendors offering seasonal merchandise and direct-to-consumer shopping opportunities across one- to three-day vending options around the Black Friday shopping period. It provides a concentrated retail environment aimed at shoppers and small retailers seeking high-visibility holiday sales and product discovery in a downtown mall setting.