The Shops - Holiday Edition #1 is a holiday-themed fashion conference and retail event held at Water Tower Place on Chicago’s Magnificent Mile. The program brings together fashion brands and shoppers in a mall-level setting (Level 3, next to J.Jill and White House Black Market) for seasonal showcases and industry-focused programming. The event is notable for combining conference-style presentations with on-site retail activations in a high-traffic downtown shopping venue.